” …We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. ” –Walker-Smith *
With so many competing messages, a designer experienced in direct marketing is a specialist in grabbing and holding attention!
Tug at the Heart Strings!
“…the consumer does not bother to make intelligent or right decision. He is generally carried away by emotions. Emotionally, the buyer develops a sort of affection towards the product…” –Money Matters *
Good sales copy doesn’t just describe a product or service, it creates an emotional link between the story and the heart of the reader. In the classic sales model, each offer is a narrative of 1) problem, 2) proof of product, 3) product as the problem’s resolution!
“…any device designed to prompt an immediate response or encourage an immediate sale.” *
Making people take action is always the most important part of every ad, webpage or communication. Color, shape, wording, proofs… All communication (not just advertising) invites some kind of action. How you ask has everything to do with the results!