The world is changing rapidly and old advertising models are breaking down.
What has changed?
People are looking for information and entertainment in new mediums – and the medium of choice is video.
Video lets individuals and businesses communicate unique and interesting ideas in a natural and easy to follow way. All over the world people are watching how to videos along with independently produced entertainment on websites like YouTube, Vimeo and a host of other video websites.
YouTube has become so popular that it has become the number 2 search engine – right after Google.
How does it work? Each video is tagged on upload with the most relevant keywords. The search engine transcribes the audio and ranks its value just like it would any other web page… but then the real magic starts. YouTube combines traits of social networks as well. People view, comment, favorite and share just like they do on Facebook or Twitter.
We can help to both produce and market your videos. Drop us a note and we can start developing a personalized strategy that will help your business grow with this fantastic tool!