Redesigned and deployed the phase one direct marketing site, LennyLarry.com. Immediate results netted doubling of income in the first week. Redefined the product’s story and iconography to reflect both the trustworthiness and fun inherent on the product. Created branded marketing materials and product packaging including point of purchase displays, trade show handouts, and magazine advertising.
Design workflow and interface assets for new accounting/ fulfillment/ warehousing app (desktop & tablet only). Multiple layer access from a series of home screens.
Logo design, Web design, Brand consultancy, Web automation, Copy writing
Brand Consultant and Web Design
Web Design, Cart Integration and Product Photography
Hired to help launch flagship product and expand market reach to a larger demographic aggressively building revenue growth. Implemented market-based analytics processes to more accurately identify customers driving catalog and ecommerce sales. Recreated web presence with richer product shots, YouTube videos and stickier copy which drove ecommerce sales to record levels. Developed sales, product copy and magazine copy that boosted sales across all product lines. Rebranded company logo, product design, packaging and advertising supporting retail partner sales while also energizing direct sales.
Hired as a Web Designer and quickly promoted to Director of Digital Marketing to take over the GravityDefyer account, creating Gravity Defyer’s first commercial and marketing videos. Charged with the lead digital marketing management role, partnering with retailers like Costco, Walmart,Brookstone, Sharper Image, SkyMall and others. Identified customer habits and targeted advertising and marketing efforts that further penetrated key markets with large returns for key accounts like GadgetUniverse.com and Steinhausen.com.
Hired as contract designer and quickly promoted to full-time Art Director to enhance the look and user experience of their site. Developed fresh design, content and user interfaces for a more engaging presence for the colleges. Redesigned keyword strategy (SEO) and helped revamp marketing focus.
Won leadership approval to create a new editing systems to bring the production tasks in-house and was promoted to lead project and manage production and graphics departments. Streamlined editing and review process saving the cost of adding contract editing services. Redesigned corporate brand image and extended branding over all client materials, focusing on International Promotion’s position in the industry. Edited fast-paced, innovative presentations for video, DVD, and Internet streaming, featuring captured footage from film and television placements of products such as Ben & Jerry’s ice cream, Corona beer, and Snap-on tools.
Produced original content for competition and distribution Edited actor, musician and other performer demo reels Mastered unique websites for actors, musicians and other personalities. Designed marketing materials, CD covers, inserts, posters, Tshirts and flyers for independent musical acts
As a freelancer (art director, prop master, set dresser, gun wrangler) in motion pictures, television and music video production, I was responsible to: Consult with directorial staff and create or find the ideal items to best interpret each script or outlined scene Maintain budgets and scheduling of all items during the course of each production. Shooting schedules varied from a few days to as much as six months. Dress sets and maintain continuity of time and action. Prepare talent with items according to script schedule breakdown Oversee safe use and storage of all firearms, weapons or facsimiles.