Web Design and E-commerce
Print and Television
Magazine and Catalog Production

My work makes yours easier

Look Great

With eye-catching visuals

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Tug heart strings

With powerful emotional cues

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Spur Action

With timely calls-to-action

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David Riggs Designer of Print, Marketing and E-commerce
(213) 260-0278

OBJECTIVE

To express each client’s message through advertising & media campaigns, seamlessly coordinating output to the style and scope of fellow artists or design staff.

 

WORK EXPERIENCE
Creative Director
LENNY AND LARRY'S2015-2016Creative Director

Redesigned and deployed the phase one direct marketing site, LennyLarry.com. Immediate results netted doubling of income in the first week. Redefined the product’s story and iconography to reflect both the trustworthiness and fun inherent on the product. Created branded marketing materials and product packaging including point of purchase displays, trade show handouts, and magazine advertising.

Freelance Brand Consultant & Web Development
ThriiiUX designer

Design workflow and interface assets for new accounting/ fulfillment/ warehousing app (desktop & tablet only). Multiple layer access from a series of home screens. ​

Unitie

Logo design, Web design, Brand consultancy, Web automation, Copy writing

FreeLiving.Style

Brand Consultant and Web Design

Continental Kosher Bakery

Web Design, Cart Integration and Product Photography

VP Creative Director, Director of Digital Marketing
Gravity Defyer Inc2009-2015Creative Director

Hired to help launch flagship product and expand market reach to a larger demographic aggressively building revenue growth. Implemented market-based analytics processes to more accurately identify customers driving catalog and ecommerce sales. Recreated web presence with richer product shots, YouTube videos and stickier copy which drove ecommerce sales to record levels. Developed sales, product copy and magazine copy that boosted sales across all product lines. Rebranded company logo, product design, packaging and advertising supporting retail partner sales while also energizing direct sales.

Director of Digital Marketing
AROA Marketing2006-2009Director of Digital Marketing

Hired as a Web Designer and quickly promoted to Director of Digital Marketing to take over the GravityDefyer account, creating Gravity Defyer’s first commercial and marketing videos. Charged with the lead digital marketing management role, partnering with retailers like Costco, Walmart,Brookstone, Sharper Image, SkyMall and others. Identified customer habits and targeted advertising and marketing efforts that further penetrated key markets with large returns for key accounts like GadgetUniverse.com and Steinhausen.com.

Web and Email Designer
Berkeley College of New Jersey2005-2006Web and Email Designer

Hired as contract designer and quickly promoted to full-time Art Director to enhance the look and user experience of their site. Developed fresh design, content and user interfaces for a more engaging presence for the colleges. Redesigned keyword strategy (SEO) and helped revamp marketing focus.

Manager Video Production Department
International Promotions Entertainment Marketing2002-2005Manager Video Production

Won leadership approval to create a new editing systems to bring the production tasks in-house and was promoted to lead project and manage production and graphics departments. Streamlined editing and review process saving the cost of adding contract editing services. Redesigned corporate brand image and extended branding over all client materials, focusing on International Promotion’s position in the industry. Edited fast-paced, innovative presentations for video, DVD, and Internet streaming, featuring captured footage from film and television placements of products such as Ben & Jerry’s ice cream, Corona beer, and Snap-on tools.

Web Design & Video Production
Freelance1998-2006Web Design & Video Production

Produced original content for competition and distribution Edited actor, musician and other performer demo reels Mastered unique websites for actors, musicians and other personalities. Designed marketing materials, CD covers, inserts, posters, Tshirts and flyers for independent musical acts

Specialty Prop Maker/Prop Master
Freelance1995-2000Specialty Prop Maker/Prop Master

As a freelancer (art director, prop master, set dresser, gun wrangler) in motion pictures, television and music video production, I was responsible to: Consult with directorial staff and create or find the ideal items to best interpret each script or outlined scene Maintain budgets and scheduling of all items during the course of each production. Shooting schedules varied from a few days to as much as six months. Dress sets and maintain continuity of time and action. Prepare talent with items according to script schedule breakdown Oversee safe use and storage of all firearms, weapons or facsimiles.

AREAS OF EXPERTISE
Visual Communications • Considered Design Initiatives • Strategic Planning • Market Research • Video Production • Talent Development • C-Suite Presentations • Digital Marketing • Copy writing • Web Development • Product Development • Story Boards • Project Management
SKILLS
COLLABORATIONI have worked with several platforms for organization and communication including Outlook, Gmail, Messenger, Hangouts, Skype, Dropbox, Drive, Slack, Trello, Todoist, and Basecamp.
PRESENTATIONSMicrosoft Powerpoint, Storyline 360, and Adobe Acrobat are indispensible for Sales Decks, Story Boards and materials for groups and teams.
WEB AND UX DESIGNI have worked primarily as a front-end developer creating designs and layouts for Numerous CMS systems including Netsuite, Wordpress, Joomla and custom solutions creating CSS and HTML for both websites and emails.
ABOBE SUITEWorking with Adobe products since from CS4 to Adobe CC. I consider myself expert in Photoshop, In-Design, and Illustrator. Dreamweaver, Premiere and After Effects follow closely in my skill set.
OFFICE SUITEWord, Powerpoint, Excel, Publisher and Outlook, in addition to cloud based tools like Google's Docs, Drive, Gmail, and Present are essential to any office. I often find myself returning to these for source material or to spruce up documents for others.
FINAL CUTFinal Cut and Motion have recently been reshaped into a consumer product. I have spent many years working with its previous incarnations, starting on the Mac platform with EditDV and Media100..
QUARKQuark is an exceptional Layout tool. I have used it for over 4 years and know the ins and outs of its work flow intimately.